Your Brand Strategy Quiz Results
STRONG
If your score is 76 and above, your brand strategy is STRONG.
This means your brand stands out, has large brand awareness and tends to stay in the public consciousness for a greater period of time. You experience high sales, repeat business and customer loyalty.
One of the challenges of being a strong brand is the ability to stay at the top. Having success is one thing but sustaining the success is another, thus the reason why you need to revisit your brand strategy and make changes as necessary. Revisit, review your brand strategy and regularly consult with a brand strategist to ensure that you sustain the success.
FAIR
If your score is 50 -75, your brand strategy is FAIR.
With a fair brand strategy you are not where you used to be but you are also not where you want to be.
Your sales is inconsistent. Sometimes you are very motivated to work in and on your business and at other times, you question if you are really called to entrepreneurship and the marketplace. Although you have experienced some success, you seem to be stuck. You are growing but not expanding at the rate you envisioned.
Fair is average and you did not start this business to be average. You went into this business to create wealth and have great impact. As a fair brand, it's important to remember that you are not called to be average but to excel and exceedingly flourish. The good news is that your brand has great potential and with the right action steps and brand strategy you will be well on your way to being the strong impactful brand you were called to be. Remember It takes time, money and considerable resources to create a strong brand.
WEAK
If your score is 49 and below, your brand strategy is WEAK though it has potential.
A weak brand strategy can be very costly.
When your brand is weak, your marketing efforts are disjointed and all over the place, you lack structure and cohesiveness in your brand. Your content tends to be inconsistent at best and tends to confuse your audience. Your brand is not memorable and you have very low retention rates, little to no ambassadors and referrals. You may be doing all the things but getting little or no results. Business feels more like a chore and not something you look forward to doing anymore.
There might be a need to re-evaluate and get clear on the foundations of your brand. The good news here is that every growth is in stages and it's important to get the support that will work with you and support you to your next level.
