As the cost to acquire customers rises fast, it is becoming increasingly critical to retain the customers that do come our way.
Customer loyalty programs are growing ever more popular because they have proven time and time again to be effective at driving repeat customers who advocate for your brand.
Regardless of which marketing and sales techniques you implement in your business, the process of finding new customers is costly.
In fact, data indicates that it is five times more expensive to find a new customer than to retain an existing one.
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